Share Application

From Social Patterns

Example

Sharing an application is much like sharing any other object, but it does require that the recipient install the app.

What

A user who enjoys an application may want to share it with friends, particularly if it is collborative or gamelike in any way.

When

When hosting or providing a platform for applications, incorporate a sharing flow in order to facilitate organic distribution of popular applications.

How

Incorporate a Share This widget into the chrome of your application canvas. Enable users to choose recipients from among their contacts.

Sending someone an application means asking them to install it, so they have to trust you if they're going to do it.

Notify recipients of the invitation and ask them to install the application. Post vitality updates to announce when a new application is installed.

Why

One of the appeals of social media is the phenomenon of supercharged word-of-mouth growth patterns through easy peer-to-per sharing and distribution of applications.