From Social Patterns
To promote virality, the system announces, or publicizes, relationships between people.
- Use to announce new connections to people in shared networks.
- Use to show profile visitors who the person is connected to.
- Use to promote connecting by sharing new connections and enticing users to make these connections as well.
As discussed in Adding Friends, consider showing the group of people a user is connected with. Showing connections in a grid format of avatars, is a space saving way to publicize a person’s relationships.
When a new connection is made, consider announcing, via the activity stream, the new connection to each person’s network.
Display to the user whether or not they are connected when visiting a person’s profile. (See Profile)
Publicizing relationships helps a network grow through friends of friends browsing and connecting. Announcing new connections to the group let’s everyone know who’s there and who they know. Chances are someone else in the group knows the new person and may want to connect as well. This is especially useful when the person is new to the service and can help alleviate the cold start issue of having no connections.