From Social Patterns

Problem Summary

User receives an invitation from a friend or connection to join a site.

Example

Invitation to join Twine.com

Use When

• Use when the experience is enhanced by having a network of connections.
• Use when growth of the service is dependent on friends of friends.
• Use when you want to supplement traditional user acquisition with user based referrals.

Solution

• The invitation should have personal messaging from the sender.
• The sender should be clearly identified to the recipient.
• The benefits of joining and participating should be clearly articulated to the recipient.
• A very clear Call to Action button or link should be available for the recipient to easily step right into the site to try it out.

Related Patterns

• Send Invitation