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Receive Invitation

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Contents

Problem Summary

User receives an invitation from a friend or connection to join a site.


Example

Twine invitation to join
Invitation to join Twine.com

Use When

  • Use when the experience is enhanced by having a network of connections.
  • Use when growth of the service is dependent on friends of friends.
  • Use when you want to supplement traditional user acquisition with user based referrals.


Solution

  • The invitation should have personal messaging from the sender.
  • The sender should be clearly identified to the recipient.
  • The benefits of joining and participating should be clearly articulated to the recipient.
  • A very clear Call to Action button or link should be available for the recipient to easily step right into the site to try it out.


Related Patterns